Last month, I received an email from a customer with a photo attached. The "witch doll figurine" that was the flagship product in my store—what the customer actually got was a dim-witted, ugly doll. The exquisite facial features shown in the product images were nowhere to be found; instead, the doll looked as if it had just come out of a hospital's therapy ward, exuding an utterly foolish vibe. The customer didn’t hold back at all: “Is this what you call ‘high-quality real photos’? Issue me a refund right now, and expect a bad review!” I stared at the side-by-side comparison the customer sent, my fingers hovering over the keyboard, completely stuck on how to reply. To make things worse, three refund requests popped up simultaneously in my store’s backend—all with the same reason: “No updates on shipping information. I think I’ve been scammed.” That week alone, I lost over $800 just dealing with refunds. My store’s rating dropped from 4.8 to 4.2, and every time I saw those one-star reviews complaining about “mismatched products” and “false advertising,” I felt like throwing my laptop across the room. I had double-checked the product images with the supplier repeatedly before listing the item—so why did what the customer receive end up being so unrecognizable?